Digital marketing provides ways for companies to grow their audience, increase profits, and build a better relationship with past and future customers. While that’s the goal of a traditional marketing campaigns too, digital marketing allows brands to target a more specific or niche audience and is easier to measure results.

Digital products are intangible items consumed or accessed digitally. Examples include ebooks, music, software, online courses, video games, apps, and movies. Unlike physical goods, they don't require physical inventory and can be accessed anywhere via email, stream, or download.

Yes, digital marketing skills can be self-taught through online courses, tutorials, coaching and practical hands-on experience.

If you're passionate about a topic, you're good at it, and it fulfills a need for someone – then you have all the makings of becoming a successful course creator. Creating an online course has never been easier thanks to a host of new tools and platforms that do most of the heavy lifting for you.